While internet journalism is constantly changing as new ideas and technologies appear – blogs, stories with audio and video, social media, etc. – FLYPmedia.com has found a revolutionary way to combine quality text, audio, video, graphics and design into an online multimedia experience.
FLYPmedia.com is an online magazine with the slogan “more than a magazine” appearing on the homepage. The slogan rings true – it is basically a magazine on steroids.
Most media web sites today have a homepage cluttered headlines, stories, polls and links. There is usually a separate section for video, discussions, or blogs that are difficult to find without searching the site. On washingtonpost.com, for example, it’s difficult to find a blog or a video at first glance.
FLYP’s homepage, when initially opened, is very easy to navigate. A few articles and blogs are laid out beneath their respective topics, and from there you are able to dig deeper depending on what interests you. Another multimedia site, Mediastorm.com, uses a similar format to display narratives for the reader.
While traditional media sites contain stories with the occasional audio or video linked to them, FLYP combines it all into one experience. It is actually set up and looks like a magazine, flipping pages and all. Music or sounds may play during an article (with the easy option to mute). Audio, video, and graphics appear on almost every page.
Because other sites, like yahoo.com, contain links all over the page and even within articles, people tend to scan them more than read them. With FLYP, however, the combination of text, audio, visual and graphics causes you to become immersed in the story and forget to browse.
I don’t know whether FLYP’s format will catch on and revolutionize online journalism, but I do know that for now it is a unique and welcome getaway from the rest of the web.
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